Application: Product Marketing & Activations Specialist (B2B), Nespresso UAE

Dear Nespresso UAE hiring team,

On 6 July, Nespresso Professional launched the Giorno Mini, its most compact machine yet. Your posting makes one person accountable for landing exactly such launches in the UAE: translated into channel-specific plans, carried by sales tools for the account managers, and held to a forecast. That is the job I am applying for. Instead of only claiming I can do it, I wrote the week-one landing brief for the Giorno Mini, including the honest week-six post-evaluation: ramona-nespresso.pages.dev

The brief is my career in miniature. Six years of FMCG product marketing taught me launches, promotions and forecasts: at Domaco I took products from idea to market launch, at Cruspi I ran consumer and trade promotions end to end for well-known distribution brands, and at Promena I managed an own-brand portfolio, planned its promotions and negotiated directly with international brand manufacturers. Since then I have scaled the same commercial discipline. At Ifolor I owned a CHF 100M+ e-commerce business, reported to C-level and lifted conversion 9 percent through research, testing and analytics. At WePractice (Migros Group) I built a venture's go-to-market from zero to 10 locations and 23 people as part of the founding team. Today, as AI Project Lead at Swiss Post, I have cut the time our unit spends on sales by 30 percent with automation I built myself. I would put that same tooling to work on portfolio reviews, competitive monitoring and sales tools in Dubai.

Two things you should know before we speak. I have not worked in HORECA; the closest I have come is building and running a 10-location physical service network, so I know operators and opening routines, but not hotel coffee. And this role sits below my last title, which is deliberate: my move to Dubai with my partner is a committed plan, I am applying for the work my FMCG years were made of, and I would rather do it at Nespresso than hold out for a bigger title somewhere I believe in less.

I am available with notice. The Giorno Mini conversation takes 30 minutes: bring the launch calendar, I will bring the brief.