Ramona Furter

Swiss Post, Advertising · Zurich

• Leads AI-driven business models from opportunity sizing to a prioritised roadmap with KPIs, then delivery from concept to launch.
• Cut time spent on sales by 30% through automation and AI implementation; cut proposal and pitch feedback time by 90% with a self-built pitch-check avatar.
• Builds the mockups and prototypes used in C-level presentations, so proposals are clicked, not described.

Cycled through Togo and Benin, then built smedium (first clients, websites shipped, AI workflows automated), grew Pedal Peak and went deep on AI tooling: own tools with LLMs, prompt engineering, AI-supported content production.

Ifolor Group · Zurich

• Owned the e-commerce ecosystem and strategy for a CHF 100M+ business, reporting to C-level; owned budget, resourcing and KPIs.
• +9% conversion and +15% checkout completion through research, A/B testing and analytics; led a cross-functional team and external agencies.

Brixel · Zurich

Owned B2B partnerships with financial institutions (UBS, Baloise) that drove growth; main bridge between senior client stakeholders and the internal product team.

WePractice (Sparrow Ventures / Migros Group) · Zurich

• Founding team of a health venture: 2 funding rounds closed; grew to 10 locations, 23 people, 170+ customers.
• Built the full go-to-market, hypothesis- and data-driven (1000+ client matches in year one); led marketing and sales after Series B.

Sparrow Ventures · Zurich

Built growth and go-to-market for several internal startups, from validation to scale-up; experimentation to lift conversion and cut acquisition costs.

Die Mobiliar · Bern

Market pilots from MVP to launch (Smide, XpertCheck, Lizzy): market-entry strategies, design-thinking market experiments steering marketing and product decisions, agency briefings; job rotation in digital marketing (SEO/SEA, analytics).

Promena · Pratteln

Managed an own-brand portfolio end to end: promotion planning, procurement steering, budgets, reporting and billing; negotiated directly with international brand manufacturers; built calculations and tracked the market for pricing and assortment moves.

Cruspi · Dällikon

Ran consumer and trade promotions end to end for well-known distribution brands, with strategic brand management responsibility; produced monthly statistics and sales reporting for management.

Domaco · Lengnau

Drove own projects from idea to market launch, including print and product approvals; prepared statistics, evaluations and budget and forecast inputs; organized marketing events, trade fairs and sponsoring.

Debtor and creditor reconciliation, margin control and plausibility checks; contributed to monthly, quarterly and annual financial statements.